Kendall-Jackson Holiday
Creative Direction, Art Direction, Digital Art & Retouching
Print, Banners, Web, Greeting Cards, Posters, Point of Purchase
This project entailed creating an iconic wine country image for the holidays. An image that would evoke the alchemy of wine making on an epic scale worth of the Kendall Jackson multi-label library and their extensive holdings without becoming ostentatious. Of course, we had no budget, so photographer Mike Regnier, digital artist Daniel Vaughn and myself set out to scout the 1200 acre KJ Sonoma Estate armed with a couple of portable generators, about 1,000 twinkle lights and not enough rain gear. No cherry picker, no grips. Did I mention rain? After a few hundred pre-dawns and into-the-sunset shots, we commenced composing and layering. Mike supplied the base, then Daniel began adding lights to the rows and rows of bare vines. And then some more. And a few more. A little color magic here and there and voilá! A barren hillside was transformed into an enchanted holiday wonderland.
Team:, Diana Phillips, Daniel Vaughn, Mike Regnier
Kendall-Jackson Pairings
Creative Direction, Art Direction, Design, Photography, Digital Art & Retouching
Print, Packaging, Point of Purchase
Food & wine. Wine & Food. The chefs and winemakers at Kendall Jackson are master matchmakers . Our job was to make mouthwatering images worthy of any foodie Instagram or magazine spread and ensure the ease of decision making at the point of sale. Seconds, anyone?
Team: Diana Phillips, Daniel Vaughn, Mike Regnier, Pochih Chang, Pam Tanner, Powell Michael, Laurel Hadley.
Kendall-Jackson Reserve
Photography, Digital Art & Retouching
Print, Collateral, Packaging, Point of Purchase
The Grand Reserve label from Kendall Jackson are late harvests, with intensified profiles. The agency asked to marry deep robust natural images that immediately conveyed complexity. We shot flowers and plants with whirling multiple lush velvety petals, controlling the play of light to keep the feeling soft and mysterious. We then lit Grand Reserve bottles in the same lighting and married the images together to set a luxurious and supple mood.
Team: Daniel Vaughn, Powell Michael, Pochih Chang, Pam Tanner, Mike Regnier
Imagery
Magazine Ads
Sell Sheets
