Creative Direction, Art Direction, Design
If one could take an SUV anywhere in the world to demonstrate it’s capabilities, where to go? Basecamp at Everest, of course. Inspired by the summit of Sir Edmund Hilary and Tenzing Norgay, we took 3 prototypes and managed to break only 2 for print and film. Bold concept. Bold imagery. Bold typography.
Team: Diana Phillips, Simon Scott, Conan Wang, Bret Ridgdeway, Alan McMullan, Anthony Wells, John Rice