Global Brand Concept, Creative Direction, Art Direction
Global Print & Web Asset Creation Photographic angle studies, dough boy angle studies, lensing, lighting, location selection
Daily Reviews: Early morning for creative, mid-morning for agency, afternoon for North America & Japanese client
Working with the lead designers at Mazda North America, Diana led her team to concept the personality and “stance” of the CX-9 based on vehicle design and consumer insights. CGI partner Mackevision Stuttgart [Game of Thrones fame] joined the global team from GTM. Our virtual studio included Stuttgart, Chicago, Los Angeles and Hiroshima. We created 59 Total Images, exterior & interior.
Team: Diana Phillips, Linda Hardwick, Vicky Tran, Kauro Seo, Hiromi Nagata, Rodger Low, Mackevision Stuttgart/Chicago/Los Angeles and many, many more.