Creative Direction, Art Direction, Design, Digital Art & Retouching
Print, Point of Purchase
Long known for vodka, Seagrams wanted to expand their market share by capitalizing on the cocktail craze and the advent of mixologists with a line of flavoured vodkas. With a primary target of 21-35 women, we combined fashion with colour to create the allure of the new flavour profiles.
Team: Diana Phillips, Daniel Vaughn, Powell Michael, Lyndon Wade, Judy Rush, Pochih Chang, Pam Tanner