Creative Direction, Art Direction, Design
Print, Broadcast, OOH, POS.
Telecommunications in Italy faced a monumental challenge. With home installation waitlisted for up to three years, mobile devices were fast becoming the optimum choice. How to convey the behemoth entity of Telecom Italia as a nimble modern company? Our strategy was to ask the populace and iconic movers and shakers “How they’d like the future to be.”
Team: Diana Phillips, Charlotte Moore, Jurgen Teller, Spike Lee, Tony Scott, Woody Allen, a few minor celebrities and a cast of thousands from the streets of Rome.