Photography, Digital Art & Retouching
Print, OOH, Point of Sale
Before domestic beer drinkers’ recent discovery and enlightenment around specialty-brews, you could categorize most of them as “low information” consumers. The campaign gave the brand depth and recall. We crafted Kirin mahou [magic] for the kajin calligraphy background and addressed each water drop and ice crystal. After some fine tuning with color, we adjusted each nuance for each application with the precision of a Japanese pandaren brewmaster.
Team: Daniel Vaughn, Powell Michael, Mark Choate, Pochih Chang, Auben Frith, Pam Tanner, Mark Burchum, Pali Ex
Print Ads, Posters, Bus Shelters, Billboards
Food Shots for Menu Book and Bottleneckers