Creative Direction, Art Direction, Design
Print, Collateral, Web, On-Line Game Design
Celica is one of the most popular cars for individual customization ever. Capitlaising on the Fast & Furious franchise and Japanese street racing hashiriya we developed a “graphic novel” that spun a story of healthy competition between rivals. The novel lived online in a game tailored to each individual player who could modify their Celica, choose their course and compete with other drivers.
Team: Diana Phillips, Vince Ku, Anthony Wells, Vincent Dixon, Cindy Rowe, John Rice, Wild Tangent
Toyota Celica Interactive Game Development
Toyota Celica Graphic Novel
Toyota Celica Storyboards
Toyota Celica Graphic Panels