Creative Direction, Art Direction, Design
Print, Web, Environmental
Sports Illustrated partnered with Toyota to introduce the newest Tacoma. SI toured with US with a pop-up store designed to engage 18-25 year old men to expose them to a younger voice of the magazine and to invite them to drive the Tacoma. The mobile experience brought the history of the magazine to the target and became the destination for a mud-track ride and drive test. We produced a print campaign specifically for SI and produced a film for the exhibit and web content.
Team: Diana Phillips, Conan Wang, Anthony Wells, Clint Clemens, John Rice, Cindy Rowe