Photography, Digital Art & Retouching
Print, Web, Point of Sale
Car season at an agency is one part formulaic and ten parts make it up as you go. Volkswagen is no exception. As model years are updated, information could come from anywhere. Germany, older files, sketches, even resorting to photographs of someone’s Tiguan in the agency parking lot. We’d take parts from one shot and transfer to another or just push around pixels and make it from scratch. We rebuilt fenders, switched headlights, updated cloth – no make that leather – no wait, I mean cloth – interiors, changed paint colors and adjusted badging. Print to web, web to print. And in between, we built tacos for Taco Bell, added and subtracted talent for Target, moved mozzarella for Pizza Hut, and pulled any manner of rabbits out of imaginary hats.
Team: Daniel Vaughn, Jeremiah Dapkey, Luis Vellanoweth, Mike Hildreth, Ronnie Mesias, Bernie Santos