Creative Direction, Art Direction, Design
Print, Collateral, Point of Purchase, Environmental Design, Web, CRS
Marketing low-cost stylist footwear to the masses is not as easy as it looks. Hiring top-notch fashion designers and equally talented communicators is the secret. We designed campaigns that encompassed graphics pertinent to seasonal packaging, in-store, web, and television. Specific to each brand umbrella, inherent identity both licensed and in-brand: colourways, typography, target markets for multiple upscale and medium fashion, function and sports brands. StrideRite, StarWars, Vroom, GlitzyPets, Flower Power, Keds, Saucony, Sperry Topsider, Payless.
Team: Diana Phillips, Stacey Cooper, Stephanie Rausser, Sarah Nichols, Patrick Giroux, Krista Richards, Sarah White and Theresa Thornhill for moral support.
Collective Brands Portfolio