Creative Direction, Art Direction, Digital Art & Retouching
How does one capitalise on name recognition “Casablanca” without becoming a cliché? How about just embracing it? This sent our team to the Mauresque city in Morocco and the actual location of “Rick’s Cafe.” Another legendary film location, The One and Only Resort from Casino Royal on Paradise Island in the Bahamas gave us a setting of mystery and romance. Only a brand named CASABLANCA could pull it off. And only an agency like Open Minds could make it happen within the restricted time and budget.
Team: Diana Phillips, Daniel Vaughn, Clint Clemens, Mark Choate, Pochih Chang, Powell Michael, Pam Tanner