We contributed many areas of this campaign. Broadcast, OOH digital boards, and OOH print. In the Hypnosis promos, responsibilities included 3D modeling, texture and lighting the phone used in the end mnemonic. Responsibilities for digital billboard included 3D modeling, texture, lighting, animation, camera projection and rendering. For the print elements that lived alongside the digital billboard, retouching and color correction of the images to reflect the mood of the campaign.
