Photography, Digital Art & Retouching
Print, Collateral, Point of Purchase
Focus groups said La Crema’s brand attributes were no less than “near perfection”. The brand name itself promisesd an intangible, lush experience as interpreted by the consumers themselves. The agency decided to let the flavour profiles associated with La Crema speak for themselves. Who needs copy? Digital artistry was applied to manipulating stock backgrounds, enhancing the natural lustre of the fruit and creating the PERFECT droplet of moisture. (Some days we thought making wine had to be easier.) In the end we prevailed and produced images that evoked the brand experience mere words could not.
Team: Daniel Vaughn, Mike Regnier, Powell Michael, Pochih Chang, Pam Tanner
