Photography, Digital Art & Retouching
Print, Point of Sale
Just like a perfect martini everything had to be perfect for Ketel One Vodka. The fruit and the drinks had to be just the right color, the shapes had to be elegant and inviting, the drink just the right amount of bubbles. Of course, the product had to look just right; text easy to read, bright and clean lines, all reflections perfect. No problem. There was one shot of a background, one shot of a bottle, a shot of a glass and a few shots of fruit. We combined them all, finessed light and shadow, Investigated exactly what combination of pixels was the perfect lemon yellow. Then made sure everything translated to CMYK to magazine print specs for the campaign.
Team: Daniel Vaughn, Powell Michael, Pochih Chang, Pam Tanner, Mark Choate
